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The annual Texas Motorcycle Safety Forum was held in person on Apr. 9, 2022 at Y.O. Ranch Hotel & Conference Center in Kerrville, Texas. Thank you to everyone who presented and attended the event!
2022 Texas Motorcycle Safety Forum
April 9, 2022, 9:00 a.m.–5:00 p.m.
Y.O. Ranch Hotel & Conference Center, Kerrville, TX 78028
Theme: A Holistic Approach to Motorcycle Safety: Policy, Community, Family and Individual
Opening Session and Remarks
Welcome from the Texas Motorcycle Safety Coalition (TMSC)
Chris Beireis, TMSC
Welcome from the Texas Department of Transportation (TxDOT)
Letty von Rossum, TxDOT
Update from the Texas Department of Licensing and Regulation (TDLR)
Michael “Ford” Strawn, TDLR
2021 Crash Data from the Texas A&M Transportation Institute (TTI)
Eva Shipp, PhD, and Emily Martin, TTI
Keynote—Holistic Space: Organizations to Individuals
Dr. Ray Ochs, Motorcycle Safety Foundation (MSF)
1A: Getting Rid of Risky Riding
Eva Shipp, PhD, TTI
Emily Martin, TTI
Join us to problem-solve how we can reduce risky riding by incorporating behavioral change theory into our programs and messaging. Participants will leave this interactive session with knowledge about what behavioral change theories are and why they are important, and will have a variety of concrete ideas that can be implemented in their local programs, clubs, groups and communities.
1B: Innovative Technologies for Motorcycles to Reduce Risk and Improve Emergency Response Times
Gabe Cavazos, Wrexx
Paul Flurer, REVER (virtual)
Elaine Coleman, Charles River Analytics (virtual)
Alex Negri, Charles River Analytics (virtual)
Join industry professionals as they discuss the implementation of new technologies and the outlook of safety tech in motorcycles. Panelists include Elaine Coleman and Alex Negri from Charles River Analytics, developers of BARRACUDA, a real-time rider alert system for cuing upcoming danger; and Paul Flurer from REVER, the world’s largest motorcycle GPS, route discovery and community app. The panel is hosted by Gabriel Cavazos from Wrexx, a crash and theft response system for motorcycles.
2A: Impaired Driving in Texas: Let Data Be Your Friend
Jeffrey Peterson, Texas Alcoholic Beverage Commission
Ben Smith, Texas A&M AgriLife
Learn what the data tells us about the effects of impaired riding and engage in a discussion about what we all can do to prevent impaired-riding crashes.
2B: How Can “Smart” Infrastructure Help Prevent Rider Crashes?
Jane Lundquist, TxDOT (virtual)
Margaret Fowler, TTI
What would happen if other vehicles and roadway infrastructure looked for motorcycles? Find out what new ideas are being tested and how TxDOT engineers consider the needs of riders when building and maintaining Texas roadways.
3A: Using Perception to Manage Risk
Ray Ochs, MSF
How can riders use their perceptive abilities to avoid problems? This session will explore how to improve rider perception in order to more readily identify important factors while riding, prioritize how to avoid collision traps, and find important escape paths if problems arise.
3B: Are You Ready for a Road Trip?
David Jones, Safety on Two Wheels
Vicki Sanfelipo, Road Guardians Accident Scene Management
Whether you are new to riding or just looking for that next adventure, it is always a good idea to be prepared. Participants should leave this session with new ideas on how to be prepared for the ride. From tools to first aid, you will learn how to prepare for the expected, but even more important is preparing for the unexpected.
3C: Motor Officer Rodeo
TX DPS Motor Officers
Share in the excitement of the high skill level and coordination of Texas law enforcement motor officers. Ask questions and start conversations about motorcycle safety outreach and partnering with law enforcement through the passion of riding.
Announcements and Awards
Cathy Brooks, TTI and Chris Beireis, TMSC
Thank You and Dismissal
Chris Beireis, TMSC
The 2022 Texas Motorcycle Safety Forum was held on Saturday, April 9, 2022, at the YO Ranch Hotel in Kerrville Texas and on MS Teams. The Forum began at 9:00 a.m.; 63 people attended in person and 10 on MS Teams. Most sessions were recorded through Teams and are available to view.
Chris Beireis, Chair of the Texas Motorcycle Safety Coalition (TMSC), opened the Forum and welcomed attendees and sponsors. Letty von Rossum, Director of the Behavioral Traffic Safety Section at the Texas Department of Transportation (TxDOT), spoke about the #EndTheStreakTX campaign and the number and types of fatal crashed on Texas roadways. Michael “Ford” Strawn, Manager of Outreach, Audits and Policy, Texas Department of Licensing and Regulation (TDLR), spoke on the strategic planning and process changes made in the motorcycle and ATV training industry. Eva Shipp, PhD, Senior Research Scientist, Texas A&M Transportation Institute (TTI), shared the current 2021 motorcycle crash data trends in Texas.
Keynote: Holistic Space: Organizations to Individuals
Dr. Ray Ochs, Vice President of Training Systems, Motorcycle Safety Foundation (MSF), spoke about the importance of a holistic approach to motorcycle safety. A holistic approach calls for a shared vision that guides all the involved organizations and individuals and is the basis for their interconnected goals and initiatives. In motorcycle safety, a holistic approach will include initiatives from the “Four E’s” – Engineering, Enforcement, Education, and Emergency Services. Rider training is an essential element of the Education component of motorcycle safety, and needs to encompass not only skill training, but also safety awareness and self-assessment. Riders need to understand what causes crashes and ways to reduce crash risk; the physical, mental, social, and emotional subtasks involved in riding; and the personal characteristics (knowledge, skill, perceptual ability, cooperation, recognition of risk, and emotional commitment) needed to ride safely.
Morning Breakout 1A: Getting Rid of Risky Riding
Dr. Eva Shipp and Emily Martin, Assistant Research Scientist, TTI, spoke about how behavioral theories and how they can be used in “real world” approaches to changing behaviors. Behavioral theories and models are ways of explaining human behaviors and the internal and external motivations that drive those behaviors. In the example of a rider’s decision of whether or not to obtain an M license, the Theory of Planned Behavior takes into account the rider’s own attitudes (e.g., “training to get the M license will make me safer,” “I probably won’t actually get a ticket for not having a license”), but also the influence of those around them (e.g., “do other riders in my club have an M license?”) and the rider’s perception of how much control they have over getting a license (e.g., “I know how to find information about getting an M license”). All of those factors will influence a person’s intentions (e.g. to make time to attend the course, to set aside money for fees), which ultimately predict how likely it is that they will get their M license. Using behavioral theories can help to develop outreach and educational methods that are more likely to change behaviors.
Morning Breakout 1B: Innovation Technologies for Motorcycles to Reduce Risk and Improve Emergency Response Times
Gabe Cavazos, CEO, Wrexx, led a panel discussion with Paul Flurer, Product Owner, REVER, and Dr. Elaine Coleman, Vice President of Commercialization, Charles River Analytics, about current and new technologies that are being used and developed specific for motorcycle riders. These include using geolocation in mapping of hazards, road conditions, weather, and emergency response in case of a crash, etc. Collaboration or partnerships with national, state, and local transportation departments to share roadway conditions and hazards data that effect motorcycles will increase the amount of information available to share with riders. This data can be shared with riders either on a website in the planning stages of a trip as well as in real-time through android and iOS apps. These technologies and data collected is being used in both public roads and unimproved or off-road conditions.
Morning Breakout 2A: Impaired Driving in Texas: Let Data Be Your Friend
Agent Jeffrey Peterson of the Texas Alcoholic Beverage Commission (TABC) reviewed laws preventing alcohol sales and service to persons who are intoxicated. These include a prohibition on serving/selling more than two alcoholic drinks to one person at a time, and requirements to monitor customers for signs of intoxication such as red or watery eyes, a tired appearance, the need to lean on structures for support, loud/profane speech, or overly excited behavior. Recommended practices for retailers include not selling oversized drink containers after midnight, not selling shots after 1:00 a.m., not announcing “last call”, and having a plan in place to deal with intoxicated customers.
Ben Smith of the Watch UR BAC Project, Texas A&M AgriLife Extension, reviewed statistics on crashes, deaths and injuries connected with impaired motorcycle riding in Texas. Texas as a whole leads the nation in the number of drunk driving/riding deaths and crashes, and Texas motorcycle riders are overrepresented in alcohol-related and drug-related crashes compared to other drivers in the state. In 2019, 42% of riders who died in single-vehicle crashes were alcohol-impaired. Ben also provided information about the Watch UR BAC impaired-riding outreach materials (free upon request) and provided demonstrations with the Watch UR BAC impaired-riding simulator throughout the morning and lunch hour.
Morning Breakout 2B: How Can “Smart” Infrastructure Help Prevent Rider Crashes?
Jane Lundquist, Statewide Value Engineering Program Manager, Design Division, TxDOT, and avid motorcycle rider since the age of 17, shared her work as she served three years on the Federal Highway Administration’s (FHWA) Motorcyclist Advisory Council (MAC) and reviewed the issues related to motorcycle safety that the MAC was charged to investigate. She showcased what TxDOT is doing for motorcycle safety. This included roadside barriers being designed and tested with motorcycle riders in mind, the Texas Wet Surface Crash Reduction Program, and improved signage in curves and other hazards that may impact roadway safety that may impact motorcyclists. She shared how TO REPORT A ROADWAY PROBLEM: Go online to Inside TxDOT and Select Districts. Find the District where you have a roadway issue and send details in email to the District Engineer. Remember. Safety is intentional. #EndTheStreakTX
Margaret Fowler, Associate Transportation Researcher, with TTI provided an overview of how Intelligent Transportation Systems applications can potentially impact motorcycle safety. Margaret presented on the research objectives one of a series of projects she is working on. The objectives were 1) understand the state of practice of Advance Rider Assistance Systems and Cooperative Intelligent Transportation Systems for motorcycles, 2) understand current state of knowledge of these applications among crucial stakeholders, and 3) Identify challenges and research gaps and provide recommendations for future research needs. Through a substantial literature review, listening sessions with FHWA and NHTSA, as well as focus groups with motorcycle riders helped identify benefits of these systems for motorcycle riders as well as concerns. Areas of future research were identified: Rider Acceptance, Warning Intervention Displays, Modes, and Timing.
Afternoon Breakout 3A: Using Perception to Manage Risk
Dr. Ray Ochs, MSF, began by reviewing past research on human perception and attention, in particular the limits on attention resources and awareness and how those limits are connected to hazard perception when riding. He then presented a series of images of traffic situations and later of traffic signs, each viewable for only a fraction of a second, so that session attendees could test their hazard perception skills. Next was a series of 3-dimensional line drawings that demonstrated how each person’s brain interprets an object in space, and therefore how two people with views of the same scene may see it very differently. A timed pencil-and-paper exercise demonstrated how visual search patterns can improve detection of important information. Dr. Ochs then reviewed four search categories that riders should pay attention to while on the road: (1) traffic controls and roadway features, (2) highway users, (3) surface conditions, and (4) escape paths; he finished the session with a series of photographs that highlighted elements in these categories for a variety of roadway environments and traffic scenarios.
Afternoon Breakout 3B: Are you Ready for the Road Trip?
Dr. David “Doc” Jones, Co- founder/Program Director of Safety on Two Wheels, and MSF RiderCoach provided an overview of getting Road Trip Ready. Doc went through typical planning mistakes, preparing yourself and your bike for your trip, planning the actual trip, packing for the trip and having a contingency plan for when what can go wrong does go wrong. He went over typical planning mistakes like waiting for “some day”. Not realizing it takes longer to travel somewhere on a motorcycle. He discussed preparing yourself and your bike, planning stops once an hour to hydrate, walk around and eat a snack. To pack minimally but make sure you have your tools/tire kit, rain gear, paper map, and first aid kit. Have a contingency plan, if riding alone rider, consider a Spot Gen3 https://www.findmespot.com. A group of riders need several people trained at least in first aid. Finally, know how to find your actual GPS coordinates on your smartphone or GPS. Take a picture of it so you can report it.
Vicki Sanfelipo, R.N., Founder and Executive Director, Accident Scene Management/Road Guardians, provided an overview of motorcycle crash stats that overrepresent motorcycle riders in fatal crashes. She stressed when it comes to motorcycle crashes, getting help started immediately can make a huge difference in outcomes. Dialing 911 and waiting may not be an option. She also indicated trained bystanders are more willing to intervene with proper training and supplies. Vicki provided information and demonstrations on how to prevent further injury if you come across a crash victim, assess the situation, contact EMS and how to treat the injured with life sustaining care using the ABCSS of Trauma.
Accident Scene Management is a 501(c)3 nonprofit organization dedicated to reducing injuries and fatalities to motorcyclists through education. Road Guardians is their social program. Anyone can join to be a part of their mission.
P.O. Box 40
Big Bend, WI 53103
Afternoon Breakout 3C: Motor Officer Rodeo
Texas Department of Public Safety Motor Officers, Kolby Musick, Steven Patrick, and Buddy Wise demonstrated techniques for close space turns and evading being hit from the rear at an intersection. Attendees were encouraged to participate on their own motorcycles as the Officers coached them in practicing the maneuvers. Side conversations on training, Texas motorcycle law, and other topics were discussed informally with the officers.
Closing and Awards
Cathy Brooks, TTI made announcements of upcoming motorcycle safety events. On behalf of the TMSC, she acknowledged Chris Beireis with a plaque of appreciation for his six years of service as the TMSC Chair. Chris, in turn, awarded Joel Morris with the 2022 Texas Motorcycle Safety Difference Maker Award and Keith Rovell with the 2022 Texas Motorcycle Safety Champion Award. Chris thanked all those who participated and supported the event then brought the forum to a close.
Letty von Rossum
Michael "Ford" Strawn
Eva Shipp and Emily Martin
Eva Shipp and Emily Martin
Alex Negri, Elaine Coleman and Paul Flurer
Agent Jeffrey Peterson
Margaret Fowler and Bob Brydia
Dr. Ray Ochs
Cathy Brooks and Chris Beireis