Look

Motorist Awareness of Motorcycles

Look for Motorcycles… Now Look Again!

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Learn

Rider Skills Training

Take the Time. Take The Course. Take the Road.

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Live

Rider Awareness

Drink. Ride. Lose.

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LookLearnLive.org logo with Texas flag and motorcyclist

Look Learn Live is a Texas motorcycle safety and awareness campaign developed by the Texas Department of Transportation, Texas Department of Public Safety, and the Texas Transportation Institute to address an alarming upward trend in motorcycling injuries and fatalities.


The campaign focuses on safe driving practices necessary for avoiding injuries to motorcyclists (Look), general tips about safe motorcycling (Learn), and information about riding impaired (Live).

Presentations

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News and Events

  • Car driver at an intersection looking left at a motorcycle riderNew!

    Campaign to Share the Road Safely with Motorcycles Kicks Off

    TxDOT and TTI launch the Look Twice for Motorcycles campaign message to remind drivers to be more aware of motorcycles on the roadways as they travel and to share the road safely. Open the press release (PDF). More about the campaign.
  • Billboard: Share the Road, Look Twice for Motorcyclists

    Billboards

    New 2009 billboards are going up around the state. See the billboard design (PDF). See the billboards.
  • Bus with Look Twice for Motorcycles and Share the Road design

    Cities get Look Twice/Share the Road buses

    One city bus in Austin and one in San Antonio now have beautiful, eye-catching new paint jobs urging motorists to Look Twice for Motorcycles and Share the Road. View the design (PDF). See the bus photos.

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