The project started in late 2018. In 2019, the Unlicensed to Ride safety project surveyed almost 750 motorcycle riders to determine what would influence unlicensed riders to get trained and get licensed. Among all riders, the most common survey response was for the State to develop an education campaign to remind riders of the requirement and how to get a Class M.
At the same time, the project reached out to other states to identify successful motorcycle rider training and licensing initiatives that had the potential to be replicated in Texas. Through this process, it was identified that Michigan had a similar unlicensed rider population and had created the Shadow Rider project back in 2013. By 2018, Michigan had been able to demonstrate a 24% reduction in the number of unendorsed riders.