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Drink. Ride. Lose. Ride Smart, Not Impaired.

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Ride Safe. Ride Sober.

Riding a motorcycle is freedom. You feel the wind and the power of the engine as your tires devour the road, mile after mile. Now, that’s a high worth having.

But a high from alcohol or drugs can kill. Half of all motorcycle crashes involve alcohol or drugs. You increase your chances of dying in a crash by 400% with a blood alcohol content (BAC) above the legal limit. Most alcohol-related motorcycle crashes happen at night between the hours of 12 and 3 a.m., after the bars close and the parties end. The majority are single-vehicle crashes as the impaired rider runs off the roadway and crashes into a tree or some other roadside hazard. Most involve males between the ages of 25 and 49.

Motorists cause the majority of motorcycle crashes. Experienced riders know that all they can really count on is their motorcycle, their riding skills, and their protective gear. Riding impaired reduces your reaction time, so even minor maneuvering can become a major challenge. Be your own best friend on the road.

Experienced riders know that all they can really count on is their motorcycle, their riding skills, and their protective gear.

Ride with the Right Gear

The right gear can save your life. The #1 thing you can do to improve your odds of avoiding a life-threatening injury is to wear a helmet. In fact, wearing a helmet is required by law in many states, including Texas. Other protective clothing—such as appropriate footwear, gloves, long pants and a brightly colored jacket—can also reduce injuries in the event of a crash.