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LookLearnLive.org supports the motorcycle safety and awareness campaign developed by the Texas Department of Transportation (TxDOT), Texas Department of Public Safety (DPS), and the Texas A&M Transportation Institute (TTI). The site is supported by a TxDOT Traffic Safety Grant that conducts public education and outreach to roadway users to reduce the number of motorcycle crashes, injuries, and fatalities on Texas roadways.

Site administrators regularly update motorcycle safety information as it relates to the campaign, the Texas Motorcycle Safety Coalition, and the Texas Motorcycle Safety Forum, among other TXDOT-sanctioned initiatives. The website emphasizes situational awareness, promotes best practices (e.g., completing TxDOT’s Basic RiderCourse), and encourages riders to wear safety gear and ride sober. We also report on motorcycle safety events attended by coalition members and/or sponsored or promoted by TxDOT, DPS, or TTI.

Because the site is publicly funded, we cannot post announcements regarding (or advertise for) products, events, or other initiatives not directly approved by TxDOT. While we encourage safety across all transportation modes, our primary charter is to promote strategies and best practices related to motorcycle safety.

Other, related paid-media campaigns like TxDOT’s Motorcycle Safety Campaign: Share the Road—aimed at improving awareness of motorcyclists among motorists/drivers—are conducted by the Sherry Matthews Advocacy Marketing. Below is a table differentiating TTI’s duties versus what other groups do.

Look Learn Live/TTI does these… What other groups do…
Event Outreach
  • Attends public events (approved in advance by TxDOT) to distribute safety outreach materials developed by TTI, TxDOT, or the TxDOT-sponsored paid media campaigns.
  • Conducts the Texas Motorcycle Safety Forum.
  • Paid media through TV, radio, billboards (Sherry Matthews Advocacy Marketing).
  • Bring the large inflatable motorcycle to events (Sherry Matthews Advocacy Marketing).
Online Outreach
  • Maintains the LookLearnLive.org campaign website (content subject to TxDOT approval and website guidelines).
  • Posts on the Look Learn Live Facebook, Twitter, YouTube, Instagram feeds (content subject to TxDOT approval and Texas A&M University System social media guidelines).
Coalition Activities
  • Coordinates/facilitates the Texas Statewide Motorcycle Safety Coalition activities in terms of providing meeting space and coordination assistance.
  • Mails tip cards and other materials on request (as available and per TxDOT approval).
  • Provides downloadable materials on LookLearnLive.org
  • Produce and distribute “Look Twice” materials as available and approved by TxDOT (Sherry Matthews Advocacy Marketing).
  • Conduct motorcycle training courses (e.g., Basic Rider Course, etc.) Texas Department of Licensing and Regulation.
Data Collection & Analysis
  • In-depth analyses of motorcycle crash data.
  • Surveys or focus groups to collect information on motorcycle rider concerns, decisions, and attitudes regarding safety-related issues (per TxDOT grant funding and approval).