Alcohol and motorcycling: push to end deadly combination is focus of new safety campaign
(NOTE: we no longer have these promotional items.)
The Texas Department of Transportation’s (TxDOT) Traffic Safety Section is launching a new motorcycle rider safety campaign October 1st on the LookLearnLive.org website. The Drink. Ride. Lose. anti‐impaired riding campaign aims to bring awareness about the significance of the impaired rider crash problem in Texas, as well as encourage safe motorcycle riding practices.
46% of riders killed in Texas had some level of alcohol in their system at the time of the crash.
According to the National Highway Traffic Safety Administration (NHTSA), motorcyclists involved in fatal crashes are 2.5 times more likely to have consumed alcohol than passenger vehicle drivers. In 2008, 46% of riders killed in Texas had some level of alcohol in their system at the time of the crash. More than 1 out of 3 fatally‐injured riders were legally intoxicated (BAC 0.08+).
These numbers are staggering and just not acceptable. We have to do more to communicate how serious this problem is and alcohol and drugs’ affect on riding ability.
Patricia Turner, Texas Transportation Institute manager of the campaign
With Drink. Ride. Lose., we’re focusing on the primary and most preventable cause of motorcycle fatalities, alcohol use while riding. In order to make a significant impact, we realize that there first must be a change in rider behavior, and that is really our main goal.
Gonzalo Ponce, TxDOT Traffic Safety Motorcycle Program Manager
The LookLearnLive.org website features Drink. Ride. Lose. campaign logos and billboards voted on by riders. Other additions include more information about drinking and riding and links to testimonials from riders familiar with the effects of drinking and riding. A twitter feed (http://twitter.com/looklearnlive); campaign web banners; and promotional items like kick‐stand coasters, bumper stickers, and water bottles are available for events to raise public awareness and help get the word out about the dangers of drinking and riding.
More details on Drink. Ride. Lose.
Drink. Ride. Lose. is funded by a grant from the Texas Department of Transportation.
How can I get items for the drink ride lose campaign I am the motorcycle safety coordinator for Ft Sam Houston San Antonio and we are having are very first Joint Base motorcycle rally.
How may I obtain materials to spread the word about the Look, Learn, Live campaign? I could definately make good use of these materials for many of the courses I teach. Thanks.
I am the webpage administrator for the Texas Green Knights Military Motorcycle Club located at Dyess AFB. I too would love some material to give out. We are hosting our second motorcycle rodeo to encourage safe riding and we also do many other events. Maybe there are some other campaigns that you can send me material on also. Our club is only about safety and mentorship. Please contact me by e-mail.